Pokemon Go is officially the most popular mobile game in history. It has earned Nintendo billions of dollars already. And now it seems everyone wants to be a part of the phenomenon. Termini, a leading pest control company, is one of the companies that wants to be part of the craze. In a creative Facebook marketing campaign, the company calls out to Pokemon Go players asking them to apply for a new “Pokemon Control Unit” that can help in controlling the proliferation of these virtual pests that are taking over both public and private spaces.
Nintendo released the Pokemon Go app in iOS and Android in early July to mixed reviews. There are millions of people around the world who absolutely love the game. But there is also a good number of people who hate it and are annoyed by it. It seems that people who hate the game are mostly composed of business owners whose establishments have been flocked to by Pokemon Go players. There are even individuals who have started anti-Pokemon Go campaigns to stop players from trying to catch Pokemons in public spaces and neighborhoods. But there are also a handful of businesses who are cashing in on the craze. And one of those companies is Terminix.
For those not familiar with Pokemon Go a quick introduction of how it works will be useful. The game makes use of a phone’s GPS function. The objective of the game is to catch Pokemon. The game will tell you where these Pokemons are and with the use of GPS you can then navigate to the designated areas. There have been reports of droves of people flocking to public parks, buildings and even front yards after finding out that Pokemon are inhabiting these places.
If you become part of the Terminix Pokemon Control Unit you can help homeowners to get rid of the virtual pests that are in their homes similar to what actual Terminix technicians do with real pests.
The call in the Terminix Facebook ad is quite challenging. It implies that the position is only for those who have what it takes to resolve the biggest augmented reality infestation in the history of the world. To apply is easy. All you need to do is to fill out the form on Facebook and then send it to the company through direct messaging. What do successful applicants get? They will be well compensated. With Pokemon coins, of course.
Kudos to those who have thought of this very creative campaign and to those who put out the ad in Facebook. They were able to make it seem like the Pokemon infestation is really serious that is really smart way of using trends and technologies for pest control business. Recently many pest control companies started using high-tech to improve their revenue streams, you can read more about current technologies used by industry at pestech.ca. For sure many Pokemon Go players will take on the challenge of being part of the Terminix special unit. Of course, only time will tell if the Terminix campaign will really be successful. But it shows a very clever way of riding with a phenomenon. Well as they say, if you can’t beat them, join them.